source: http://www.marketingcharts.com/wp/interactive/yelp-visits-are-often-followed-by-purchases-from-local-businesses-30754/ Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews, reveals Nielsen in new data. What they find tends to have a powerful influence on them: about half of Yelp users make their purchase decisions after visiting the site, […]
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